The campaign's main theme song 'Main hi toh Hindustan hoon' has been penned by Javed Akhtar.
As often is the case on celluloid, romanticising death is as significant as making every moment count where a young life's passing makes the realisation all the more heartbreaking and momentous.
'As long as you are moving, it's all right.' 'You are going to fall, you are going to have to pick yourself up and sometimes, it will hurt.' 'Sometimes, you would just want to lie there and look at the fan.'
Aseem Chhabra picks the finest Indian films in the 2010-2019 decade.
'I knew things were not going well, but there was always that hope.'
'Mumbai is very different from the rest of India. It can be ruthless if you don't have work or friends. The struggle time and times of disappointment are horrific and can break you.'
'I was completely not prepared for what happened post Cocktail.' 'I took some time off, travelled for a while.' 'I said I was not in any particular hurry. I wasn't running out of time.' 'I don't want to do films just for the heck of it.'
'I hate people who do such things.' 'The person who bullied me should be ashamed because he tortured other people too.'
Bollywood is in shock after Sridevi's death.
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